Women Informed: Are Certifications a Real Opportunity for Me?

During this course we will examine: 

• The fundamental differences between state, federal and corporate small business certifications.
• Certification strategies such as competitive set asides, sole source and direct award.
• Solicitations verses origination strategies utilizing certifications and which is the best for your governmental business development strategy?
• Event marketing with certifications and the strategies and the difference between procurement fairs, corporate round tables, town hall meetings and reverse trade fairs.
• How to work with Small Business Liaison Officers (SBLO) and Small Business Specialist (SBS), purchaser or buyer.
• Using Certifications Strategically to market to into other states and how to target Fortune level corporations both though subcontracting and supplier diversity.
• Other types of contracting vehicles such as GSA schedules, IDIQ’s and BPAs.

Final attendees will learn the most important aspect of marketing to State or Federal agencies and how to avoid the certification merry go round.

A light lunch will be included!
Presented by:
Andra Hargrave
SBDC Consultant, Minority Business Office & Connect2Dot