Ride for the Brand is the largest ranch rodeo sanctioned by the Working Ranch Cowboys Association and is all about real working cowboys and their peers. Proceeds benefit local ranchers and their families through the WRCA Foundation's Scholarship Fund, Cowboy Crisis Fund & Wildlife Relief Fund, along with local military charities.

Ride for the Brand was formed in 2003 to showcase our own local ranch cowboys and to give back to the foundations that support them. These cowboys work all week on their ranches, sorting and moving cattle, starting colts, doctoring and branding calves - and they ride for the legendary brands that still represent the heart of America's livestock industry today.

The WRCA's mission is to promote ranching on a national and international level and to preserve the lifestyle of the working ranch cowboy. Ride for the Brand Ranch Rodeo has donated over $100,000 to the WRCA Foundation over the past 10 years.

The Dance in the Dirt will feature Jason Wulf & Friends!