SCORE Mentors Virtual Workshops

Their online workshop from 1 p.m. to 3 p.m. will focus on, “Are You Ready to Re-Launch your business? Assess, Plan, Rebuild.”

As we navigate the COVID-19 crisis as a small business owner, it is crucial to keep looking forward.  We know this setback is temporary, but will leave lasting results and how we conduct business will be forever changed.  The first step in re-launching needs to be an assessment of where you are at in the crisis.  Then, we need to develop a plan and execute a re-launch.  This workshop is designed to help you begin this ongoing process.

During the workshop you will receive a Disaster Planning worksheet and a guide to a mid-Disaster check-in, including a checklist for your financials and the risks you still face.

We will also discuss how to plan for a return to ‘normal’, including what a new normal may look like. As we talk about re-launch, our discussion will include:

• A re-hiring process, who you will take back and who you will not
• An employee training plan for the new business environment
• A step by step plan for re-launching your business post COVID-19

Your Workshop presenter — Reanna Werner, MBA, SPHR, SHRM-SCP

Their second online workshop from 6 p.m. to 8 p.m. will be about “Killing it with Email Marketing!”

Think email marketing is irrelevant in this digital age? You’d be quite mistaken my friend. When properly executed, email marketing increases sales, improves brand loyalty and expands your audience.

Despite the evolution of marketing over the years, email is still one of the most effective ways to grow your business when you incorporate a thoughtful digital strategy, master the fundamentals and create content your followers enjoy.

• In this workshop, hosted by SCORE, you will learn:
• How to create an email strategy
• How to select the proper email market tools
• How to craft a well designed email that gets opened
• The vast number of ways to grow your email list