The Street Signs are by Scott Froschauer.
By using the materials and visual language of street signs, but replacing the traditional negative wording (Stop, Do Not Enter, Wrong Way…) with positive affirmations, Froschauer’s “The Word on the Street” series seeks to provide something that is missing from our daily visual diet. The artist likes to imagine that people might walk past a sign and assume that it is just a typical mundane warning until the moment they recognize it as out-of-the-ordinary. That moment might lead the viewer to wonder if other pieces might be “hidden” anywhere in their daily lives. In this way the work aims to change how the viewer interacts with the world at large.
The other locations of street signs are:
Medium type: Found Objects
Colorado Springs, CO, 80903